BUILDING THE AUDIENCE BEFORE AND AFTER LAUNCH
Lead Creative Producer | Programming & Growth
FOX TELEVISION STATIONS
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SOCIAL STRATEGY
AUDIENCE GROWTH
ORIGINAL PROGRAMMING
PLATFORM MONETIZATION
TEAM BUILDING
THE CHALLENGE
FOX was building a new AVOD network with six months of pre-launch programming to prove the concept, but no established audience or proven playbook for turning that programming into one.
THE INSIGHT
Representation alone wouldn't be enough. The brand needed a distinct cultural point of view, authentic enough to earn audience trust while remaining commercially viable for the advertisers and partners FOX needed to scale it.
THE BUILD
REAL-TIME CONTENT PIPELINE
Partnered with FOX engineers to accelerate live-feed clipping, enabling rapid capture and distribution of high-value moments before external outlets could publish them.
PROGRAMMING-TO-SOCIAL STRATEGY
Worked directly with hosts and producers to identify and create culturally relevant moments with social potential, translating audience insight into questions, interactions, and content opportunities within the programming itself.
PLATFORM-SPECIFIC GROWTH
Built a platform-specific distribution strategy, using social channels to drive cultural conversation and audience growth while optimizing YouTube for discovery and monetization.
REMOTE PRODUCTION CONTINUITY
COVID brought traditional production to an indefinite halt just as FOX SOUL launched. I shifted programming to a remote model, teaching hosts to use Instagram Live while producing at-home content for scheduled Facebook and YouTube Live broadcasts. I packaged and promoted each program to maintain a consistent programming cadence until studio production resumed.
REAL-TIME AUDIENCE PARTICIPATION
As the operation matured, I expanded the model from content distribution into live audience participation, using show-specific hashtags to surface viewer questions and reactions in real time and feeding selected responses back to hosts during commercial breaks.
THE SCALE
Once the model proved out, FOX expanded the operation into a dedicated team. I hired and managed three team members to lead day-to-day execution, enabling me to shift my focus upstream to audience strategy, monetization, and platform growth.
253K+
YouTube subscribers in year one~$33K
Monthly net platform revenue131%
Audience growth to 61M viewers in 2021191%
Increase in minutes viewed to 700M in 2021
